Congrats to the Birdhouse team that was in Food & Wine Magazine this month in a Trendspotting article. Heidi and I took in some darts last night, a delicious boar ribs, all washed down with some Tank 7. I’m loving the work that Ben and his team are doing.
Speaking of Food & Wine Andrew Zimmern has launched a food truck business. It’s called AZ Canteen. Sounds very cool. Goat burgers, pork belly, and veal tongue. All equals yum, especially in the hands of a such a knowledgeable cook. With all of his travel one has to assume that he has picked up some good tricks, though the difference between good ideas and execution is where the rubber meets the road.
So a critic is now in the food truck biz, what an interesting development. The new reality raises some very interesting ethical questions for me. Is Zimmern still on the editorial board at MSP-picking cheap eats like he did this month? Does his role as critic and writing about the business conflict with his now actually being in the business? They can’t make the claim that they won’t cover his truck, and keep an arms length, they wrote about it yesterday. Who will review his food truck? Obviously I will for this blog, but who will for the magazine?
MSP has blurred the lines already by having Steven Brown, Johnny Micheals, and Marianne Miller write for the mag. So I’m not sure that there is much consideration along those lines, though you would think they they would seek to create the impression of objectivity. You can’t imagine the Star Tribune ever crossing that line. But should a magazine follow a similar code of conduct as a newspaper? Should they try to keep some distance from the industry they cover, or just throw in the towel? Very, very interesting.
Brave new world we live in.